Our striking logo draws from the tale of Saint Hubertus. Once a wild huntsman, Hubertus had a vision of a mighty stag carrying a glowing cross between its antlers. The vision transformed him and afterwards he championed a greater respect for nature, eventually becoming known as the patron saint of hunters. Curt Mast thought this powerful story was a perfect match to his potent elixir and adopted the emblem of the stag in honor of the true ‘Hunting Master’.
A keen outdoorsman, Curt Mast needed a bottle that would stand up to heavy-duty use. To find the perfect candidate, he dropped different shaped bottles onto his oak floor until one survived. From pragmatic to iconic: more than 80 years on his easily recognizable square-shouldered bottle is still a standout in bars and clubs around the world.
Jägermeister’s ingredients include 56 herbs, fruits, roots, and spices, including citrus peel, licorice, anise, poppy seeds, saffron, ginger, juniper berries, and ginseng.[14] These ingredients are ground, then steeped in water and alcohol for two to three days. This mixture is filtered and stored in oak barrels for about a year. Then the liqueur is filtered again, and mixed with sugar, caramel and alcohol.
The company recommends that Jägermeister be kept on ice and served cold, and suggests that it be kept in a freezer at −18 °C (0 °F) or on tap between −15 and −11 °C (5 and 12 °F).[15]
